Why Hire Growth Marketing
Pro for Paid Search?

A paid search agency specializes in creating and managing advertising campaigns that appear on search engine results pages. They handle everything from keyword research to ad creation so businesses reach potential customers who are actively searching for your products or services. 

Search engine marketing (SEM) is a digital marketing strategy that uses paid advertising to increase your website’s visibility on search engine results pages. The goal is to develop campaigns that drive high-intent traffic to your site so businesses reach customers ready to take action.

An effective PPC budget will vary based on your industry, goals, and competition. While some businesses see results with as little as a few hundred per month, others might invest thousands for more competitive markets. 

At GMP, we work with you to develop a budget that supports your goals and ensures every dollar drives growth. Our experience with six-figure daily spends means we know how to maximize ROI, regardless of your budget size.

Want a real number? You probably need to spend $5k+ per month to get to significant results.

Most paid search agencies provide basic services like keyword research, campaign setup, and ad creation. They might also offer monthly performance reports and basic adjustments.

At GMP, we go much further by providing continuous, hands-on optimization, advanced analytics audits, in-depth A/B testing, landing page conversion strategies, and proactive adjustments based on real-time data. Whether you need to grow your e-commerce business or grow your SaaS software business, we’ve got you covered.

Growth Marketing Pro was founded by Hailey, Mark, and Adam, who collectively have decades of experience in driving millions of dollars in revenue for SaaS businesses. They’ve worked with companies like Smartrecruiters, SentinelOne, and Point One, helping them achieve significant growth and ROI.

“Paid search” really refers to Google and Microsoft Ads. But PPC encompasses a lot more:

PPC ads come in all shapes and sizes, including:

• Search ads: Search ads appear at the top of search engine results when users search for specific keywords. They target high-intent customers actively looking for your product or service.
• Display ads: Display ads are the visual banner ads shown across websites within Google and their partner networks. They work well for increasing brand awareness on sites and targeting users based on industry-related interests or behaviors as they browse online.
• Social media ads: Social media ads appear on platforms like Facebook, Instagram, and LinkedIn. They use advanced targeting options that allow you to reach specific demographics, interests, and behaviors where your customers hang the most.
• Shopping ads: Shoppings ads display product images, prices, and details directly within the top of search engine results. They’re placed in front of high-intent shoppers who are ready to purchase.
• Video ads: Video ads appear on YouTube and other streaming platforms. They can target specific demographics, interests, and behaviors to capture attention and drive engagement quickly.
• Remarketing ads: Remarketing ads target users who have previously visited your website but didn’t convert. They remind potential customers about your brand and encourage them to return and complete their purchase.
• Gmail sponsored ads: Gmail ads show up directly in Gmail inboxes. They can feature images, videos, or forms that blend in with regular email content.
• Local services ads: Local service ads appear at the top of search results when users look for services in their area. They can display your business details, customer reviews, and direct contact options so it’s easy for local customers to find and contact you without needing to visit your website first.
• Amazon PPC ads: Amazon PPC ads are displayed within Amazon’s marketplace to target shoppers already looking for products like yours. They help you stand out in a competitive marketplace.

It might sound like a lot, but GMP can handle them all and make sure they reach the right audience and drive results.

PPC gets you instant visibility—great for quick results and reaching your audience fast. SEO tactics, on the other hand, take some time but offer long-term traffic that doesn’t rely on ad spend. We recommend combining both to cover all your bases, so you enjoy quick results and learning while building sustainable traffic for consistent lifetime value.

Look for experienced teams that handle everything from strategy to execution, with proven results, growth hacks, and transparent reporting. And, of course, they should be up-to-date with the latest market trends and technology, from AI to automation to emerging trends, like Reddit. Make sure they take your efforts as seriously as you do, so you don’t add yet another time-consuming headache to your plate.

Hint: GMP checks all these boxes. We offer you dedicated experts, data-driven campaigns, and a successful track record of six-figure daily spends.

We’re constantly testing new strategies, experimenting with AI tools and automation, and monitoring industry trends, like AI overviews and the growth of Reddit, to keep our skills sharp. Plus, we’re always learning from real-world data, so you benefit from the insights we uncover across all our clients. We’re on it, so you don’t have to be.

Be careful not to fall into the trap of just measuring success via clicks. We believe the most successful metrics are ROI and how much revenue your campaigns generate. We track metrics like cost per click, cost per lead, and overall profitability to ensure you’re getting real value. 

At GMP, you’ll get clear reports that show exactly how your campaigns are performing, so you always know where your money’s going. We always make sure we’re using revenue and profit data in our paid media campaign optimization decisions.

Yes! In addition to paid search, we offer a full suite of growth marketing services including SEO and paid social, LinkedIn Ads, content strategy and production, account-based marketing, web development and design, CRO, link building, and much more. Our goal is to ensure all your digital marketing efforts work together for meaningful growth.

See all GMP services