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You can’t really learn today’s growth marketing tactics in business school. They’re not written in any text books.
Why not? Because most of the digital marketing tools that help growth marketers do their jobs have only come about within the last 5-10 years.
But innovative marketing techniques are being implemented as we speak, behind closed doors at the fastest growing startups.
So, what is the best way to learn about these impactful, yet guarded marketing techniques?
There’s no doubt about it- the best way to learn about growth marketing is to read read read content from expert marketing bloggers. It’s how I’ve learned almost everything I know and it’s what inspired me to also share my knowledge online.
Another way to learn is by attending webinars— You can learn all my secret growth marketing secrets by attending my [Free] Marketing Masterclass Training.
However, the rest I learned from networking with fellow growth marketers at marketing conferences. One of the most efficient ways to network with a large number of influential people in a short amount of time is to attend field marketing events like marketing conferences and panels.
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Why attend growth marketing conferences
Growth marketing conferences present a rare opportunity to connect with people face-to-face. It is these types of interactions that can ultimately be invaluable to your career and to the growth of your business- especially if you continue to build on them over email, on Linkedin or by meeting up for coffee to sharing knowledge. You can even turn it into a team building activity for the marketing team.
Growth marketing conferences also allow you to hear real stories, from real marketers that are responsible for real growth at some of today’s most reputable brands. By attending some of the conferences below, you’ll have the chance to learn about successful growth strategies straight from leaders at companies like Google, Airbnb, Linkedin, Salesforce, WeWork and so many more.
If you’ve ever had the feeling of inspiration swell inside of you while listening to a motivating speaker or while exchanging ideas with someone else in your space- then you understand how life changing this can be. The following events are annually bringing together the country’s brightest marketing minds to share their unique tactics and you won’t want to miss out.
1. Growth Marketing Conference
Where is it? San Francisco, CA
When is it? December 10-12, 2019
Why should I go? Vasil Azarov plans this outstanding event every year with the brightest minds in growth marketing. Hands-on training in the skills that really move the growth needle – from conversion optimization best practices, to advanced user acquisition and content marketing strategies.
You’ll learn growth best practices for building successful marketing funnels, straight from big-name speakers like:
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Mayur Gupta, VP of Growth Marketing, Spotify
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Alexandra Shapiro, CMO, Intercom
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Thibault Imbert, Director of Growth, Creative Cloud, Adobe
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Lyndsey Patterson, VP, Growth Marketing & Demand Center, New Relic
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Holly Chen, Head of Digital Marketing, Slack
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Yuriy Timen, Head of Growth & Marketing, Grammarly
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Larry Kim, CEO, MobileMonkey
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Ashley Minogue, Director of Growth, OpenView Venture Partners
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Archana Agrawal, Head of Enterprise & Cloud Marketing, Atlassian
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Sujan Patel, GM & Co-Founder, Web Profits
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Tyson Quick, CEO, Instapage
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Rand Fishkin, Founder, SparkToro
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Grab a ticket! — I will be there speaking here this year!
Where is it? San Francisco, CA
When is it? June 2019
Why should I go? Sam Parr gathers a tribe of hustlers together annually at this marketing conference to hear some of the world’s most successful non-technical founders tell their origin stories and teach the tactics they used to grow their startups.
Previous speakers include: Casey Neistat– YouTube Personality & Co-Founder of Beme, Miguel McKelvey– Co-Founder & Chief Creative Officer of WeWork, Jen Rubio– Co-Founder of Away, Payal Kadakia– Co-Founder of Classpass & more
3. GrowthHackers Conference
Where is it? San Francisco, CA
When is it? May 7th, 2019
Why should I go? Gagan Biyani and Erin Turner co-founded GrowthHackers marketing conference which is now produced with the help of Sean Ellis with the desire to share a unique perspective into how some of the fastest growing companies are systematically approaching and scaling their customer and revenue growth.
Upcoming speakers include: Joanna Lord– Chief Marketing Officer at ClassPass, Mayur Gupta– VP, Growth & Marketing at Spotify, Adelyn Zhou– Head of Marketing at TOPBOTS & Guillaume Cabane– VP, Growth at Segment
Special offer: Use my code for 20% off : GHCONF19@HAILEYFRIEDMAN
Grab a ticket!– I will be speaking at this conference this year too 🙂
4. Mozcon
Where is it? Seattle, WA
When is it? July 15-17, 2019
Why should I go? Actionable sessions in SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more.
Upcoming speakers include: Matthew Barby– Global Head of Growth & SEO at HubSpot, Stephanie Chang– Director, Performance Marketing at Etsy, Rand Fishkin– Co-founder of Moz, Oli Gardner Co-founder of Unbounce & more
5. Call to Action Summit by Unbounce
Where is it? Vancouver, Canada
When is it? September 25-26, 2019
Why should I go? Talks covering every facet of digital marketing, including pay-per-click, conversion rate optimization, copywriting, email, landing page design and more
Upcoming speakers include: Mari Smith– Facebook Marketing Expert & Author, MariSmith.com, Scott Stratten– Author & President at UnMarketing, Amy Harrison– Founder, Harrisonamy Copywriting, Kindra Hall– Author & Former Director of Marketing at Kindra Hall & more
6. Growth Marketing Stage
Where is it? Kyiv, Ukraine
When is it? October 16-17, 2019
Why should I go? Growth Marketing Stage brings together some of the best experts in marketing from around the world. It’s the perfect opportunity to learn from the world’s leading marketing experts while networking with professionals just like yourself.
Besides that, Growth Marketing Stage is the biggest growth marketing conference in Europe.
Upcoming speakers include Simon Boqvist, Growth Insights at Spotify, Bella Valentini, Acquisition Manager at HubSpot, Vlad Laichici, Growth and Acquisition Manager at Pregnancy+ (Acquired by Philips) & more to be announced.
Past speakers include Yara Paoli, VP of Growth at Skyscanner, Satish Mohan, Director of Retention at Adobe, David Peter Simon, Senior Researcher at Dropbox and more.
Some of the talks are available on Growth Marketing Stage YouTube channel.
You can use our exclusive code for 15% off: growthmarketingpro
7. Collision
Where is it? Toronto, Canada
When is it? May 20-23, 2019
Why should I go? There’s something for everyone with over 12 different tracks at this event. Marketers will come to learn about what’s next for agencies, platforms, adtech vs martech, and B2B marketing vs. B2C marketing at this marketing conference. Entrepreneurs can explore each stage of building a startup with heavyweight CEOs, founders and investors.
Past speakers include: Alexis Ohanian– Co-Founder of Reddit, Kevin Lin– Co-Founder & COO at Twitch, Suzy Deering– CMO at eBay, Lauren Crampsie– Global CMO at Ogilvy & Mather, Stan Chudnovsky– Head of Product for Messenger at Facebook
8. ConversionXL Live
Where is it? Austin, TX
When is it? April 5-7, 2020
Why should I go? Attend in-depth sessions about optimization and growth.
Past speakers include: Michael Aagaard– Senior Conversion Optimizer at Unbounce, Guillaume Cabane– VP of Growth at Segment, and Krista Seiden– Analytics Advocate for Google
9. Weapons of Mass Destruction
Where is it? San Francisco, CA
When is it? Not yet scheduled
Why should I go? A 500 Startups event with growth marketing leaders that speak on topics such as email marketing, user retention, viral videos, direct mail, payment processing, SEO, social media marketing, strategic partnerships, content marketing, referral marketing and more
Past speakers include: Jascha Kaykas-Wolff– CMO at Mozilla, Elena Verna– SVP of Growth at SurveyMonkey, Brian Balfour– Founder/CEO at Reforge, Casey Winters– Growth Advisor
10. Inbound
Where is it? Boston, MA
When is it? September 3-6, 2019
Why should I go? Inspiring celebrity keynotes and almost 300 breakout sessions from some of the biggest names and brightest minds in sales and marketing. Not to mention premium entertainment, nightly happy hours and parties, and food truck lunches.
Upcoming speakers include: Michelle Obama– Former First Lady of the United States, Dr. Brené Brown – Researcher & Best-selling Author, Piera Gelardi– Executive Creative Director & Co-founder at Refinery29
11. HeroConf
Where is it? Los Angeles, CA
When is it? April 23-25, 2019
Why should I go? To learn anything and everything about PPC marketing.
Past speakers include: Purna Virji– Senior Bing Ads PPC Training Manager at Microsoft, Jason Dailey– US Agency Development lead at Facebook, Wil Reynolds– Founder and Director of Digital Strategy at Seer Interactive & Cedric Dupont– Product Manager at Google
12. Saastr Annual
Where is it? San Jose, CA
When is it? March 10-12, 2020
Why should I go? Actionable content without the fluff from the world’s best SaaS founders, execs and investors. Learn how to scale with 2.5 days of powerful content and unparalleled networking.
Past speakers include: David Barrett– Founder & CEO at Expensify, Wade Foster– Co-founder & CEO at Zapier, Michael Pryor– CEO at Trello, Alex Konrad– Staff Writer at Forbes, David Baga– Chief Business Officer at Lyft, Loretta Jones– VP of Marketing at Delighted, Naval Ravikant– CEO & Founder at Angelist, Mikkel Svane– Founder & CEO at Zendesk, Claire Hughes Johnson– COO at Stripe, Jeff Lawson– CEO at Twilio, Chris O’Neill– CEO at Evernote, Dustin Moskovitz– Co-founder & CEO at Asana
13. GrowCo
Where is it? New Orleans, LA
When is it? Not yet scheduled
Why should I go? The Grow Your Company Conference (GrowCo) is a three-day event and offers advice, proven strategies and networking to entrepreneurs looking to start and grow a business. The event includes inspiring keynotes and educational breakouts, plus tons of networking- you will learn to grow your mind, grow your business, and grow your bottom-line.
Speakers include: Nancy King– Director of Global Insights and Brand Strategy at Airbnb, Kevin O’Leary– Founder of O’Leary Financial Group and co-star of Shark Tank, Sheryl Sandberg– Chief Operating Officer of Facebook and author of Lean In, Neil Blumenthal– co-founder and co-CEO of Warby Parker & more
14. Launch Scale
Where is it? San Francisco
When is it? October 14-15, 2019
Why should I go? Learn how to raise money and grow your startup at this marketing conference.
Upcoming speakers include: Amanda Richardson– Chief Data and Strategy Officer at HotelTonight and Morgan Brown– COO at Inman & Author of Growth Hacking
15. Marketo National Marketing Summit
Where is it? Las Vegas, NV
When is it? March 24-28, 2019
Why should I go? The Summit is three and a half days of learning; including best practices, hands-on training, and an environment where you can learn about the latest trends, technologies and methodologies from marketers around the world
Past speakers include: Steve Lucas– Chief Executive Officer at Marketo, James Cooper– Editorial Director at Adweek, Kim Kadlec– Senior Vice President at Global Marketing Platform & Capabilities at Visa, Marisa Thalberg– Chief Marketing Officer at Taco Bell Corp., Tyler Williams– Fungineer at Zappos
