Case Study: How Point One Grew Organic Traffic by 672% and 2x’d Leads with Google Ads

Mark Spera
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Introduction

Point One Navigation, a leader in precision GNSS technology used across various industries such as self-driving cars, energy, and agriculture, partnered with Growth Marketing Pro to accelerate their market presence and revenue growth.

Point One is a San Francisco-based tech company backed by Khosla Ventures — early investors in companies like DoorDash, Affirm, Faire, and Instacart.

Over a period of nine months, Point One experienced 7-figure growth in self-serve revenue, organic traffic, and lead volume, attributing much of their success to the strategic initiatives implemented by Growth Marketing Pro.

Challenges

Despite their incredible technology, which is like supercharged GPS, Point One faced several challenges:

  • Limited Online Presence: Their organic traffic was not reflective of their market leader status.
  • High Customer Acquisition Costs: The cost-per-acquisition (CPA) for their Google Ads campaigns was higher than desired. There is a lot of search volume in the space, but results were inconsistent in the channel.
  • Under-optimized Digital Strategy: There were opportunities for optimization in their SEO and paid advertising strategies via A/B testing, landing page optimization, creative updates, and more.

Objectives

Growth Marketing Pro aimed to:

  1. Increase Point One’s self-serve revenue.
  2. Boost high-intent organic traffic through effective SEO strategies.
  3. Improve the efficiency of paid advertising campaigns to reduce CPA and increase lead volume.

Strategies and Tactics

1. SEO Efforts

To enhance Point One’s organic traffic, Growth Marketing Pro employed a comprehensive SEO strategy:

  • Programmatic SEO: Basically, we realized there was a lot of state-specific search volume for Point One’s offering (e.g. “RTK provider in Texas”). So we leveraged this data to scale content creation, targeting long-tail keywords and niche topics relevant to Point One’s audience, particularly state-level RTK searches.
  • Guest Posting: We collaborated with industry-relevant websites to publish high-quality guest posts, enhancing Point One’s backlink profile and domain authority.
  • Blog Writing: We consistently published informative and engaging blog posts, addressing common questions and pain points of their target audience. This not only improved search engine rankings but also positioned Point One as a thought leader in the GNSS space.

2. Google Ads Optimization

To increase lead volume and reduce CPA, several optimization tactics were implemented:

  • Account Health: Conducted a thorough audit of Point One’s Google Ads account to identify areas for improvement. Those included, increasing ad copy topical relevance, updating conversion tracking to feed Google’s algorithm with the best data possible.
  • Keyword Expansion: Expanded the keyword list to include more relevant and high-intent search terms, ensuring broader reach and higher quality leads. We tested exact vs broad match and several account structure permutations for these new keywords.
  • Landing Page A/B Testing: Tested different landing page designs and messaging to determine the most effective combination for converting visitors into leads.

Jonathan Gladbach, CMO @ Point One Navigation

“Working with Growth Marketing Pro has been a game-changer for us. Their expertise in SEO and paid advertising has propelled our growth beyond our expectations. The results speak for themselves – a 7-figure revenue increase, 672% more organic traffic, and a 44% reduction in CPA. We couldn’t be happier with the partnership.”

Results

The collaboration between Point One and Growth Marketing Pro yielded remarkable results:

  • Self-Serve Revenue Growth: Point One’s self-serve revenue grew by 7-figures, a testament to the effectiveness of the strategies implemented.
  • Organic Traffic Surge: There was a 672% increase in organic traffic, driven by the robust SEO efforts including programmatic SEO, guest posting, and consistent blog writing.
  • Enhanced Paid Advertising Performance: The lead volume from Google Ads doubled, and the cost-per-acquisition was reduced by 44%, showcasing the impact of account health optimization, keyword expansion, and landing page A/B testing.

Conclusion

Point One’s partnership with Growth Marketing Pro highlights the power of a well-rounded growth marketing strategy. By focusing on both organic and paid channels, Growth Marketing Pro not only enhanced Point One’s online presence but also significantly improved their revenue and marketing efficiency. This case study serves as a testament to the transformative potential of strategic growth marketing initiatives.

Ready to see how Growth Marketing Pro can drive growth for your business? Schedule an introductory call with our team to explore how we can meet your business needs.