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Mark Spera

I'm a marketing guy, a pizza enthusiast and San Francisco resident. Also, I started this blog, Growth Marketing Pro and built it into a 6-figure passive income business in just 18 months. Before that, I was the Head of Marketing for a startup called PlushCare, which sold for $450 million.

7 Advanced Tips for Companies Spending $50k+ on Google Ads in 2025 – or Spend too Much on Customer Acquisition

  • By Mark Spera
  • /
  • December 10, 2024December 16, 2024

12 Best Product Tours Software

  • By Hailey Friedman
  • /
  • November 18, 2024November 20, 2024
instapage vs unbounce vs leadpages vs clickfunnels.001

Instapage vs Leadpages vs Unbounce vs Clickfunnels

  • By Mark Spera
  • /
  • November 4, 2024November 5, 2024

The 11 Best Landing Page Builder Software Tools [2025]

  • By Mark Spera
  • /
  • October 30, 2024October 31, 2024
direct mail

The Top 17 Direct Mail Companies

  • By Mark Spera
  • /
  • October 24, 2024October 31, 2024

How to Do SEO for Affiliate Marketing in 6 Steps (In 6 Months)

  • By Mark Spera
  • /
  • October 19, 2024October 21, 2024
seo growth hacks and strategies

Ecommerce SEO: The Ultimate Guide

  • By Mark Spera
  • /
  • October 19, 2024October 21, 2024

24+ Best Webinar Software Platforms For Every Business in 2025 (Ranked & Reviewed)

  • By Hailey Friedman
  • /
  • October 19, 2024October 30, 2024

How to Grow Your Ecommerce Business Exponentially: 11 Growth Hacks

  • By Mark Spera
  • /
  • October 19, 2024October 21, 2024

How to Grow a SaaS (Software) Business FAST

  • By Mark Spera
  • /
  • October 17, 2024October 31, 2024

The Ultimate List of SaaS Statistics [2025] 

  • By Mark Spera
  • /
  • October 11, 2024October 21, 2024
Webinarjam

WebinarJam Alternatives and Competitors

  • By Hailey Friedman
  • /
  • September 28, 2024October 30, 2024

Case Study: How We Grew KOHA’s Organic Traffic by 823% and Lowered CPA by 30%

  • By Mark Spera
  • /
  • September 11, 2024September 26, 2024

Case Study: How SmartRecruiters Grew Leads 37x and Reduced CPA by 89% via Google Ads

  • By Mark Spera
  • /
  • September 3, 2024September 26, 2024
growth hacking

14 Growth Hacks that You Probably Haven’t Seen Before

  • By Mark Spera
  • /
  • August 10, 2024August 12, 2024

Case Study: How Point One Grew Organic Traffic by 672% and 2x’d Leads with Google Ads

  • By Mark Spera
  • /
  • August 6, 2024September 26, 2024

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Table of Contents

  • 1. Use Portfolio Bidding (Even on a Single Campaign)
  • 2. Remove Sites from Performance Max to Increase Quality
  • 3. Remove Brand Searches from Performance Max
  • 4. Use Manual Bidding or Seasonal Adjustments at the End of Promos
  • 5. Target Return on Adspend is the Best Bidding Method
  • 6. Exact Match vs Broad Match Campaigns
  • 7. Brand Incrementality Test
  • Conclusion

Hailey and Mark started Growth Marketing Pro 6 years ago and have grown it into the largest growth marketing blog on the internet. They live in San Francisco and like the beach, Domino’s pizza, and growth marketing.

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