We are a brand, organizational and design consultancy that builds strong brands and cultures through: Brand Strategy and Innovation' Culture Building; Design and Digital Media and Sales Enablement. We draw on six distinct levers across the organization to effectively align brand and culture around its Shared Purpose-Positioning; Personality; Value; Mission; Pillars and Vision.
We’re the pioneers of Shared Purpose. Shared Purpose is a clear definition of value that engages customers and enlists employees. It is, at its heart, a singular idea to engage employees and drive customer preference. We begin the development of Shared Purpose by examining and defining the aspirations, values, attitudes and competencies that comprise the collective organization. It isn't magic, but it is hard work.
