Paid advertising is expensive. If you’re an Amazon seller with thin margins, you can’t afford to spend on Amazon Ads and Facebook Ads exclusively. It just gets too expensive to spend on paid ads all day long unless the LTV of your customer is phenomenal or you’re selling a very high-ticket product.

Whether you’ve already started your Amazon business or you’re still considering products to sell, keyword research will help guide you in the right direction. And a proper Amazon keyword research tool can help you find the right keywords to help increase your sales and visibility on Amazon.

I’ve been in the SEO game for over 10 years. I know the good keyword research tools from the bad ones.

In this blog post, I’ll give you the top tools for Amazon keyword research and I’ll discuss the benefits of each. With the right keyword research tool, you can easily identify pockets of arbitrage and drive more sales for your Amazon business.

Also read: The 21+ Best SEO Software Tools

Amazon SEO: A Brief Overview

Amazon SEO is the practice of getting your products to rank high on the Amazon search engine results page. I won’t go too deep into the steps of optimizing for Amazon SEO in this post, but suffice it to say the best practices are as follows:

1. Keyword research: find long-tail keywords with high search volume and relatively low competitiveness
2. Product images: optimize your product images with your keywords of choice
3. Product titles: optimize your titles with your keywords of choice
4. Product descriptions: optimize your product descriptions with your keywords of choice
5. Key features (bullet points): optimize your key features with your keywords of choice

And take advantage of Amazon’s special features like A+ Content and Manage Your Experiments to add additional information to make your listings richer and more optimized.

What is the Best Keyword Research Tool for Amazon Sellers?

When it comes to Amazon keyword research tools, accuracy and affordability are key. With the right tool, you can get unique insights into the most popular search terms that buyers are using on Amazon. This can help you determine what type of products to advertise and how to optimize your Amazon SEO to maximize sales.

However, it’s important to remember that Amazon SEO is a long-term game. You can’t expect to get immediate results from your keyword research, but with consistent effort and patience, you can make sure that your products will be seen by the right people. Investing in a reliable keyword research tool is essential to ensure that you are getting accurate data and insights to help you succeed in your Amazon SEO efforts.

Here are the best tools:

1. Helium 10

Helium 10 is an all-in-one Amazon and Walmart keyword research tool designed to help sellers optimize their product listings for success. With its suite of tools, Helium 10 can help you find the most profitable keywords for your product listings and track their performance over time. In addition, it provides product monitoring, competitor research, listing optimization, and more. This allows sellers to keep an eye on their competitors and take advantage of their weaknesses.

Helium 10 also offers data-driven insights to help you make better decisions and improve your Amazon business. With its comprehensive keyword tracking, listing optimization, and product monitoring tools, you can be sure that your product listings are always optimized for success.

Features:

• Find keywords via ASIN, market opportunity, and even with misspellings
• See historical keyword search volume trend data
• Listing builder to create listings and optimize them
• Verify listings are indexed
• Operations suite for inventory management, fraud monitoring, email marketing, and more
• Analytics that includes revenue and profit management and keyword rank tracking
• Run pay-per-click campaigns

Pricing:

• Starter: $29/month
• Platinum: $84/month
• Diamond: $209/month

2. Ahrefs Amazon Keyword Tool

Ahrefs Amazon Keyword Tool is a powerful keyword research tool designed specifically for Amazon marketers. It allows users to analyze keyword ranking, search volume, difficulty, estimated clicks, and competing listings for their Amazon listing. Additionally, it provides keyword suggestions based on previously used keywords and competitor analysis.

Ahrefs Amazon Keyword Tool also offers advanced features such as keyword clustering and search term filters. This makes it easier for users to track their keyword rankings and optimize their Amazon listings accordingly. The tool provides detailed insights into the performance of different keywords, allowing users to identify the most profitable keywords for their product listings.

Ahrefs also includes PPC support for Amazon Ads and search volume based on country.

Features:

• Keyword research across 100 million keywords (in the U.S. alone)
• Filters to refine by monthly search volume, CPCs, clicks, and more
• Includes return rate data: which means you can understand how often customers search for a given keyword in a month — which usually is a measure of intent
• Ahrefs has a whole suite of Google SEO and YouTube SEO tools that enable rank tracking, competitor research, and backlink research

Pricing:

• Ahrefs actually lets you do keyword research for free for about 50 keywords
• Lite: $99/month, which includes site explorer, keyword explorer, backlink analysis, rank tracking, and proactive SEO alerts
• Standard: $199/month, which includes everything in Lite, plus 6 months of keyword historical values, SERP updates, and the site explorer (for content gap analysis, broken links, link intersect, and more)
• Advanced: $399/month, which includes everything in Standard, plus 2 years of keyword historical values, additional site audit features, and a Google Data Studio integration
• Enterprise: $999/month, which includes everything in Advanced, plus unlimited keyword historical values, audit log, and API access

Also read: Ahrefs customer reviews

Also read: Ahrefs vs Semrush vs Moz

3. Sellesta.com

Sellesta.com is an e-commerce sales software that includes advanced keyword research and an AI writing tool for Amazon. You can conduct keyword research, competitive analysis, optimize your listings, and conduct listing analytics all in one tool. Sellesta uses artificial intelligence to analyze past sales data and find new, profitable keywords to target. It then helps you optimize your Amazon listings based on that data.

For instance, it tells you which LSI keywords to include in your listing, how long titles should be, and scores your listings for a whole host of other factors. Sellesta helps sellers maximize their sales potential by providing valuable insights into the best keywords to use for their products and generate more organic traffic.

Features:

• Advanced keyword research that enables you to see search volume, relevance, competing products, and more
• AI writing features to create headlines and body text
• Optimization feature that shows you which keywords to include in your listing, plus other optimizations that make your listing rank
• Competitor research
• Publish directly to Amazon via API

Pricing:

• Sellesta starts at $0/month for one listing lookup — which won’t get you too far.
• Basic plan is only $5/month and enables you to do 20 lookups, plus includes AI text generation.
• Pro plan is $39/month and enables you to analyze 500 products and publish directly to Amazon via API.

4. AMZ.One

As an Amazon seller, you know the importance of optimizing your product listings with the right keywords. AMZ.One is an Amazon keyword research tool designed to help you find the right keywords to target. It’s a comprehensive tool that provides a list of relevant, high-search keywords that can help you optimize your product listings and maximize profits.

AMZ.One’s keyword research capabilities are extensive. Not only does it provide keyword suggestions, but also detailed metrics, including search volume and competition levels, so that you can identify profitable keyword opportunities. Plus, AMZ.One’s easy-to-use interface and library of keyword research tools make the entire process quick and painless.

Features:

• Keyword research with daily search volume, conversion rate estimates, and millions of related keywords
• Keyword rank tracking
• Negative review alerts
• On-page analyzer to optimize your listings

Pricing:

• Basic: $15/month for 100 keywords
• Standard: $30/month for 500 keywords
• Advanced: $67/month for 1,500 keywords
• Professional: $135/month for 3,500 keywords

5. Jungle Scout

Jungle Scout is an Amazon keyword research tool that can help users identify profitable product opportunities. With comprehensive market research data, including estimated sales, product ranking, product reviews, and more, users can quickly identify profitable product ideas and optimize their product listings for maximum visibility and sales.

It’s definitely one of the most comprehensive tools on this list, as it includes robust historical search volume, search volume trend data, estimated CPCs, and keyword difficulty scores.

Jungle Scout also offers an AI-powered keyword suggestion tool, which helps users find the most effective keywords for their product listing. Additionally, users can filter their search results by categories such as price range, item condition, and sales rank. This allows them to narrow down their search results to find the products and keywords that are most likely to be successful.

Features:

• Keyword research that enables you to see search volume, difficulty scores, and historical keyword search volume to identify seasonality trends
• Competitor metrics to see which keywords are driving the most traffic and sales for your competitors
• Product reviews: solicit customers for product reviews and get product review analytics
• Rank tracking
• Sales analytics
• Additional features like a supplier database, to find reputable suppliers and an inventory management suite

Pricing:

• Basic: $29/month, which comes with 3 keyword searches per day,
• Suite: $49/month, which includes unlimited keyword searches, historical keyword data going back 1 year, and rank tracking for 3,500 keywords
• Professional: $84/month, which includes unlimited keyword searches, historical keyword data going back 2 years, and rank tracking for 5,000 keywords

6. Sellzone

Sellzone is an Amazon keyword research tool created by Semrush, that helps sellers maximize their success on the platform. With Sellzone, users can search Amazon’s database to uncover the most effective keywords for their products. It provides detailed reports on keyword performance, competitor analysis, and search rank, allowing users to identify long-tail keywords to expand the reach of their product listings. Additionally, Sellzone enables users to track and analyze keyword performance over time to continuously optimize their product listings.

Overall, Sellzone is an invaluable tool for Amazon sellers. It provides comprehensive keyword research capabilities that enable sellers to maximize their performance on the platform. With Sellzone, sellers can stay ahead of the competition and maximize the success of their product listings.

Features:

• Keyword research includes a database of 200 million keywords
• Easily get top-frequency keywords for your listing’s “Search Term” field
• Get broad match, phrase match, and exact match keywords
• Additional add-ons include product research, listing optimization, and listing alerts

Pricing: You need a Semrush account to use Sellzone’s features. Semrush accounts begin at $99/month.

7. DataHawk

DataHawk is an Amazon and Walmart keyword research tool that provides users with the insights they need to maximize their search rankings and drive more sales. The tool uses its proprietary algorithms to analyze search volumes, competition, and other factors to determine the best keywords to target. DataHawk also offers a comprehensive keyword tracking tool that allows users to monitor their keyword rankings over time and gain insights into their progress. It’s definitely one of the most advanced analytics tools for Amazon — it’s really an enterprise suite.

In addition, DataHawk’s keyword discovery tool helps users uncover new keywords and optimize their listing for better search visibility. The tool provides users with detailed reports that make it easy to visualize their progress and gain valuable insights. DataHawk is an easy-to-use and cost-effective Amazon keyword research tool that can help users maximize their search visibility and drive more sales.

Features:

• Advanced keyword research that includes search volume, competitiveness, CPCs, and pricing metrics
• Keyword rank tracking and listing tracking
• Finance metrics like revenue and profit management
• Amazon Ads management, analytics, and optimization suggestions
• Listing optimization recommendations
• Custom alerts for out-of-stock, pricing changes, anomalies, and more
• Integrations with BI tools like Google Data Studio, Power BI, Snowflake, and more
• Has an API

Pricing:

Book a demo for pricing information.

Best Free Amazon Keyword Research Tools

There are a few free Amazon keyword research tools:

1. Ahrefs: There is a limited free version that gives some simple information for about 50 related keywords here.
2. Sellesta: Sellesta does offer some free features!
3. Google Keyword Planner: GKP is a free tool that offers detailed keyword data, including search volume, competition, and cost-per-click for Google SEO. While it’s for Google, it is directionally helpful for Amazon SEO as well. You can access it here.
4. Amazon autocomplete: Notice when you type in queries in the Amazon search bar, it surfaces related keywords. While you won’t get exact search volume information or any other metrics, directionally, these autocompletions can be helpful in keyword research.

How Do I Find Best Performing Keywords on Amazon?

Amazon keyword research tools are the best ways to find profitable keywords and optimize product listings. Using these tools, sellers can identify the most effective and relevant keywords to use in their product listing, analyze the performance of their existing keywords, and uncover new and related keywords that may prove more successful.

Most of the best keyword research tools enable sellers to monitor the performance of their keywords over time, identify seasonality trends, and track the impact of specific keywords on sales. By leveraging keyword tracking tools, sellers can monitor the performance of their keywords and make informed decisions about when to adjust them. Finally, these tools can be used to uncover competitor keywords, giving sellers the opportunity to discover new opportunities for their product listing.

Why is Keyword Relevance so Important on Amazon?

For Amazon sellers, keyword relevance is essential for search optimization and visibility. When customers search for a specific product, relevant keywords can help them find the item quickly and easily. For example, if someone is looking for an iPhone charger, the keywords “iPhone charger” should appear in the product title and description. This helps the customer find the product quickly and it also helps boost the product’s ranking and visibility on Amazon.

On the other hand, if you use irrelevant keywords, customers may not be able to find your product. This can lead to a decrease in potential sales. Amazon’s algorithm takes keyword relevance into account when determining which products to show to customers.

And this is why Amazon keyword research is so important. What good is ranking for keywords that have no search volume?

Amazon Ranking Factors

Amazon is one of the most popular e-commerce sites, and its A10 algorithm uses a variety of ranking factors to determine the order of search results. Keywords are a major factor, and by using a keyword research tool, you can identify the most relevant and popular keywords for your products and optimize your listings accordingly.

As I said at the top of the post, the most important ranking factors are:

1. Keyword research: find long-tail keywords with high search volume and relatively low competitiveness
2. Product images: optimize your product images with your keywords of choice
3. Product titles: optimize your titles with your keywords of choice
4. Product descriptions: optimize your product descriptions with your keywords of choice
5. Key features (bullet points): optimize your key features with your keywords of choice

And take advantage of Amazon’s special features like A+ Content and Manage Your Experiments to add additional information to make your listings richer and more optimized.

However, Amazon’s algorithm also takes into account factors such as pricing, availability, and customer reviews, so keyword research should be combined with a comprehensive optimization strategy.

Wrapping Up

In this day and age, keyword research is essential if you want to be successful in the Amazon marketplace. Because if you don’t do it, your competitors will. To get the most out of Amazon, you need to understand what your target audience is searching for and utilize the right tools to find relevant keywords. Amazon keyword research tools are great for finding keywords with search volume to increase your visibility and get more sales.

And again, it’s never too late or too early to do keyword research. Especially if you haven’t started selling on Amazon yet, proper keyword research will help guide you in the direction of revenue-driving products to sell.

And of course, once you have the right keywords, you should monitor your campaigns and keyword performance regularly to ensure your campaigns are as effective as possible. A/B testing is also a great way to optimize your campaigns and make sure you’re reaching the right people. Finally, it’s important to stay informed about changes to the Amazon algorithm so you can adjust your strategies accordingly.